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Small Business Marketing Secrets Newsletter

SEO TIP

Careful who links to your site. It used to be that the more links you had connecting to your site the better the search engines liked you.

Not anymore. The search engines will judge you by the company you keep. If sites that have no relation to what you do are linking to you, that will actually hurt you in the rankings.

Make sure that anyone that links to you has some kind of relation to your business.

You can find out who's linking to you by visiting Alexa and running a report on your website. And it's free.

lisa drew photos for offices lobbies and homes

SPECIAL MESSAGE FOR: REAL ESTATE AGENTS

Real Estate Agents: Tired of getting no leads from your realtor's site? Do you want to stand out from the crowd?

You don't get the attention of buyers and sellers by blending in!

I recently saw a TV ad for a realty firm bragging about having over a hundred thousand real estate agents. How in the world do you stand out in a crowd like that?

You do it two ways:

You develop a "hook" that differentiates you from all the other real estate agents.

You create a "feeder" web page that gets the attention of local home buyers and sellers and "feeds" them to your web page on your realtor's website.

What is a "hook"?

A hook can be anything from a bright yellow sport coat that goes with your "sunny" disposition, to a nickname that is easy to remember and ties in with your own personal logo. An example would be a realtor who was described by one of his clients as a real "tiger" because he closed a sale so quickly.

The agent liked the descriptive so much that he had new business cards printed up claiming to be the Real Estate "Tiger". He even had vanity license plates made up that said TIGER. And he had a big lapel pin of a Tiger made up and wore it everywhere he went. People would always ask him about the pin and the story behind it became the perfect opening for him to talk about real estate.

Getting your own "hook"

I sat down with a real estate agent recently, who was dissappointed with her web page on her realtor's website. She had asked me to do a free website analysis to find out if her page could be improved. You can view her webpage analysis. She wanted something with more "pizzazz" that would help her stand out more. We sat over coffee and chatted about her 14 years as a realtor.

Creating her feeder page and hook

With a little guidance from me, she began to open up about what she really loved about selling real estate. And then it happened. She told me a favorite story about a client who, when she got out of the car in front of the house, literally screamed, "It's the perfect house in the perfect neighborhood!"

That was all I needed to create the "perfect" web page for her. Check out her before and after pages. And her hook? Nancy is "The Perfect Realtor".

Real Estate Agent Web Marketing Begins With a Successful Realtor Web Page

A lot of real estate agents complain to me that they never get any calls or emails from their web page on the big realtor site they have a web page on. And I explain to them that the problem is two-fold.

The two problems real estate agents face on the web

For one, your page on the big realtor site is one among many and the writing on it is usually the same bland “this is me, this is what I do, please contact me” potential clients can read on every real estate agent’s page. In other words, real estate agent pages usually have no “hook”, something that truly sets you apart from all the other real estate agent pages. To put it bluntly, why should anyone contact you versus the 40 other real estate agents?

Secondly, you have no “feeder page” to send people to their realtor web page on the big real estate website. How will people find your one realtor web page on that big real estate website? You have to have your own realtor website devoted just to you.

The two-part realtor marketing solution isn’t complex

Your realtor web site feeder page doesn’t need to be more than one page. And properly search engine optimized for the local community where you help people buy and sell real estate so people in your community can find you.

If you specialize in a certain type of real estate or handle real estate primarily in a certain community, that’s how your web page should be search engine optimized. Remember, you don’t want everyone coming to your real estate web page. Only people interested in buying or selling the kind of real estate you specialize in and the location you specialize in.

And when your feeder page sends them to your page on the big realtor website, they’re already sold on using you. You can offer them all the tools of the big real estate website without worrying about losing them to another realtor.

Your Real Estate Agent Marketing Package – cheap, fast and easy

New copy and a marketing hook for your Real Estate Agent page on the Reator's site: $200
Feeder web page Search Engine Optimized to GET YOU FOUND and feed new clients to you: $200

Contact me or call WordsmithBob at (612)-226-7667 and let me help you GET FOUND ON THE WEB!

Cell: 612-226-7667
Email: bob@wordsmithbob.com

WordsmithBob is your source for a:

Web writer, web text writer, web copy writer
SEO copywriter or Print copywriter

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Writing for the Web, Marketing, and Sales