However, business websites are another matter entirely. You can always track the performance of your website. If your business website isn’t performing, it’s usually because it wasn’t properly search engine optimized or it wasn’t written by a professional website copywriter. In that case, almost any improvement would increase sales. Even in a recession.
Business owners should keep in mind that there are only two things that matter with a business website:
1. Getting found on the web ahead of your competitors
2. Converting visitors into buyers or leads
The first requires an ongoing search engine optimization (SEO) campaign by a reputable firm. There are plenty of charlatans out there who will prey on your ignorance and take your money and run. Make certain that the firm you choose is a member of some reputable business organizations. A local Chamber of Commerce or the Better Business Bureau is a good place to start. Also ask for references. If they can really do what they claim, they’ll have business clients that are excited to recommend them.
The second requires a well thought out website written by a professional who understands how to use website copy to convert visitors into buyers or contacts.
If you’re nervous about the oncoming recession and want to keep your expenditures to a minimum, focus first on search engine optimization to get more people to your website. And secondly, improve the copy to create more sales or leads from those additional visitors. Even an existing design that isn’t producing any contacts or sales can be improved with better copy writing and proper SEO.
Here are some online resources to help you make informed decisions about improving the performance of your website:
]]>WordsmithBob.com is:
WordsmithBob.com is a web copywriting and search engine optimization firm in Minneapolis, MN, that specializes in helping small to medium-sized businesses reap ever increasing revenue from their business websites.
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