I was reading an old copy of Entrepreneur Magazine last night in bed. It was the August 2002 issue (I never throw any sales, business or marketing magazines away).

You may have heard me rant before that your website should be your top 24/7 sales leader. And that’s why I read books and magazines on selling more than I do on marketing or web design. Because what works in sales directly translates to websites.

Anchor text or anchor tags as they are sometimes called can be a real boon for both your search engine optimization and improving the perceived usability and value of your website to new visitors.

Anchor text or anchor tags are internal links within your site. But not the links you’re thinking of. Not the ones at the top and not the ones on the side. They are links within the text to more information deeper within the site or to your Contact page or your Order page or to another site with more information.

Writer’s block is a myth. It’s a fallacy. It doesn’t exist. Writer’s block is the result of being too lazy to research your subject.

There, I’ve said it. No excuses and no whimpering. If you haven’t done the research, then how can you possibly write about something?

The other stupid excuse for writer’s block is the result of the writer relying on “muses” to produce the work. And that’s the big word here. Work.

Search engine optimization is not a one way street although it feels like it sometimes. One of my clients recently rewrote the headlines and some of the copy I wrote because the requirements of SEO made some of it awkward.

I actually was okay with most of their changes. It will affect their placement but it won’t hurt too much. They will still get more traffic than they are getting now but they won’t ever be first page on the search engines.

My two big issues were that one, they didn’t consult me at all before making the changes, and two, they didn’t use my Home page copy at all.

Your most important customer or client is yourself. That may sound strange but it’s a fact. And I can prove it to you.

Every business owner has some method of keeping track of jobs or projects. I don’t care if you’re a service business, a product business, or a combination of the two. You’re constantly tracking customers, clients, products and or services.

Some business owners need a sophisitcated tracking system like an online or inhouse project management system. Or like me, you may be using a large whiteboard mounted on the wall.

Dick Powell of Powell Consulting Group sent me a newsletter article called Do Nuances in Copy Matter? by Carol Worthington-Levy. He asked me for my feedback about the article. This was my responding email…

I was organizing my emails into categories and came across this email from you that I failed to respond to. I’ve been a little busy.

Anyway, I read the article on ‘nuance’ in copywriting. I was a little shocked when I read it. I thought that’s what a copywriter’s job was.