Small Business Marketing Secrets Newsletter

SEO TIP

Poor site inter-linking can pose big hurdles for search engines.

Not only does poor site inter-linking create problems for the search engine spiders but it also makes site navigation difficult for visitors.

You need a good navigation bar and either a site map or navigation links, accessible on all pages, so no page is more than two clicks away from any other page.

TESTIMONIAL

Bob,

Thanks so much for the new website copy. I was embarrassed to send clients to our old site, and refused to use the site as a marketing tool. Now, it really promotes who we are and what we can do for clients. I'm your biggest fan!

Carrol Gatlin
Freeman Wehmhoff Gatlin PLLC

WEB WRITING, COPY WRITING & SEO WRITING ARTICLES FROM
Small Business Marketing Secrets

The Most Powerful Headline Ever Written

“How Doctors Stay Well While Treating Sick People”

Yes, this headline is considered by many in the marketing world to be one of the most powerful headlines ever written. Why? It combines the four things that every headline should have:

A promise “How doctors stay well…”
Proof “How doctors stay well…”
It peaks curiosity
And an immediate reward for reading the following “article”.

Would you like to know the second most powerful headline ever written?

“Fresh, hot pizza in thirty minutes or it's free.”

Remember when Dominoes hit the public with this promise? Okay, it was a tagline. But the principles are the same. They didn't promise great pizza, they promised fresh, hot pizza. They created curiosity, demand and anticipation with an “offer you couldn't refuse.”

Thirty minutes or it's free.

You may remember watching the clock or arguing with the driver in hopes of free pizza.

Proof?

Fresh and hot or it's free.

You can't beat that for a guarantee and they didn't use the burned-out word “guarantee.” They made a PROMISE .

And yet, it wasn't another lame “give-away.” Everyone knows there's no free lunch. So no one trusts you when you use the word free.

Sure, I offer to do free website reviews. I'm hoping you'll say, “Jeez, this guy really knows his stuff. He hit the problems right on the mark. I want him to write new copy for my site.” And I also make sure that you know you can take my review and toss it or give it to your admin person or my competitor to rewrite the site. No strings attached.

Contact me for a quote on writing powerful website copy that turns visitors into buyers
Contact me for a quote on effective search engine optimization that puts you ahead of your competitors

But everyone has a little gambler in them. Everyone loves to watch “the big play.” The emotion of hope is much more powerful than some BS offer no one trusts.

Dominoes built an empire on that one headline. A pain reliever company created astounding sales with that “doctor” headline. Come up with a headline that offers a promise, proof, curiosity, and a reward, and you'll have customers and clients eating out of your hand.

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Contact copywriter WordsmithBob in:
Minneapolis , MN

Cell: 612-226-7667
Email: info@wordsmithbob.com

WordsmithBob is your source for a:

Website writer, web text writer, web copy writer, SEO copywriter. I also offer classes, e-classes, seminars, public speaking and more. Contact us for a quote on web copywriting or search engine optimization.

This document may not be reprinted, reproduced, used or posted online or off-line without express permission from the author. If you would like to use this article, please contact the author at 612-226-7667.

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Writing for the Web, Marketing, and Sales