Small Business Marketing Secrets Newsletter

SEO TIP

According to a report by eMarketer published early in 2005, 21 percent of American Internet users use a search engine four or more times each day; PEW Internet estimated that 38 million Americans use search engines every day.

TESTIMONIAL

Bob,

Thanks so much for the new website copy. I was embarrassed to send clients to our old site, and refused to use the site as a marketing tool. Now, it really promotes who we are and what we can do for clients. I'm your biggest fan!

Carrol Gatlin
Freeman Wehmhoff Gatlin PLLC

WEB WRITING, COPY WRITING & SEO WRITING ARTICLES FROM
Small Business Marketing Secrets

If You Want to Know What Google Thinks is Proper Search Engine Optimization…Ask Them

That's not as strange as it sounds. Google has posted what they consider proper Search Engine Optimization on their website and following their advice gives you good solid basic Search Engine Optimization.

Why follow Google's advice?

There are a number of good reasons.

Nearly 50% of all searches are done on Google. More if you consider the search engines and directories that use Google results for their searches.
87% of people searching on Google click on organic search results, not paid results.
The top three organic results get 60% of the clicks from searchers.
Ergo, you want to make Google happy. Also, consider that if you use some of the bad search engine optimization advice out there, you could end up deleted from Google's database altogether. And that, my friend, is the worst position you could be in.

So how do you “ask” Google how to do search engine optimization that Google-bots love? Easy. Follow the link just below this paragraph. It leads to where Google posts what makes them happy or what they think is proper search engine optimization.

http://www.google.com/webmasters/guidelines.html

And if you are afraid that by following Google's advice, you'll do something the other search engines don't like, don' worry ‘bout it. Everyone else is chasing Google.

Contact me for an Online Marketing quote on writing powerful website copy that turns visitors into buyers
Contact me for an Online Marketing quote on effective search engine optimization that puts you ahead of your competitors

And remember, while some search engine optimization “experts” consider Google the enemy, Google has only one goal: To present the best and most relevant content to the people who use it.

So if your goal is to be the best site with the most relevant content on your subject or product or service, then your goals and Google's goals are one and the same. And if like some of the so-called search engine optimization “experts” out there, you're trying to scam your way to the top of the listings, I'll side with Google.

Subscribe to Small Business Marketing Secrets now!

Contact copywriter WordsmithBob in:
Minneapolis , MN

Cell: 612-226-7667
Email: info@wordsmithbob.com

WordsmithBob is your source for a:

Website writer, web text writer, web copy writer, SEO copywriter. I also offer classes, e-classes, seminars, public speaking and more. Contact us for a quote on web copywriting or search engine optimization.

This document may not be reprinted, reproduced, used or posted online or off-line without express permission from the author. If you would like to use this article, please contact the author at 612-226-7667.

Email me for a free, no obligation analysis of your website text, web copy, web writing or Search Engine Optimization.

Subscribe to Small Business Marketing Secrets now

Contact me with any questions!

Writing for the Web, Marketing, and Sales