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Small Business Marketing Secrets
Create Website Content or eNewsletter Content Quick and Easy with the Following Methods
Hopefully, you have learned by now that the true key to Search Engine Optimization is creating a website full of relevant and useful content for your visitors. That’s how you drive targeted traffic to your site. Or with an e-newsletter full of useful information.
However, people complain to me all the time that they don’t have time to create content for their website or for an e-newsletter. Not to mention, they aren’t writers.
Not to worry. There’s an inexpensive trick to creating great relevant content that won’t take a lot of time. And I’m going to give it to you right now.
Bob, I enjoyed your presentation at the TC Web Pros meeting very much. I learned a lot about how to write for the web. It makes me want to re-write every website I've ever created. I'll probably just stick to re-writing my own though! Michelle Adams |
Interview the experts
A great way to create content for your site that has a ton of useful information for your readers is by interviewing experts on topics related to your product or service.
Say you sell home theater equipment. You could contact some of the manufacturers you represent and interview their designers or engineers about what’s important to watch for in speaker systems. Or you could interview furniture manufacturers about the best spacing for different types of chairs in a home theater.
Insurance sales? Interview a government tester on what those five star crash ratings really mean. Or interview a roofing repair person about the tell-tale signs of hail damage.
- Contact me for a quote on writing powerful website copy that turns visitors into buyers
- Contact me for a quote on effective search engine optimization that puts you ahead of your competitors
You can interview anyone over the phone
If you are in a business, you know who the experts are. And most of them will be happy to take ten minutes to be interviewed for an article. If they own a business, offer to put their name and contact info after the article.
And to make the process even easier, if you pre-schedule the interview, you can get an inexpensive tele-seminar service to record the interview and send you an mp3 of it. It shouldn't cost you more than 20-30 dollars. (Don’t forget to let the person you are interviewing know that you are recording the interview. It’s the law.)
Then simply get someone to transcribe the interview for you. You now have something you can post as an article. Or, if the interview was a long one, cut it up into several articles by using the questions as headlines and each reply as the article.
If you'd like to read how to create your own eNewsletter, follow the link to the article.
If you'd like to have my experience and knowledge and “all my tricks” applied to your website, don't hesitate to call me at 612-226-7667 or send me an email at bob@wordsmithbob.com .
If you want to turn your website into a 24/7 sales machine,
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Website writer, web text writer, web copy writer, SEO copywriter. I also offer classes, e-classes, seminars, public speaking and more. Contact us for a quote on web copywriting or search engine optimization.
© 2007 by WordsmithBob.com
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