Small Business Marketing Secrets Newsletter

SEO TIP

Careful not to optimize for the wrong keywords.

If your site is ranking high for a keyword that is not being searched for, even a very high ranking will not bring you much traffic.

On the other hand, if you are ranking high for the wrong keywords, you may get lots of traffic but since it's the wrong traffic, you won't convert any sales.

TESTIMONIAL

Bob,

Thanks so much for the new website copy. I was embarrassed to send clients to our old site, and refused to use the site as a marketing tool. Now, it really promotes who we are and what we can do for clients. I'm your biggest fan!

Carrol Gatlin
Freeman Wehmhoff Gatlin PLLC

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lisa drew photos for lobbies, offices and homes

WEB COPY, WEB TEXT, WEB CONTENT ARTICLE FROM
Small Business Marketing Secrets

Don't Waste Another Dime on an Ineffective Website

Most web designers are either technicians or artists. They can write masterful code or create beautiful websites. But most of them will admit, they don't know how to write web copy or web text. Web writing, like web design, is a unique skill.

If an agency were creating a newspaper or magazine ad for you, would you tell them to use your brochure copy?
If it was a radio or TV commercial, would you tell them to read your brochure on the air?

Then why would you put your brochure copy on your website?

Your website is a 24/7/365 sales machine. Or it should be.

Years of testing and analysis has been done by Web expert Jakob Nielsen and others on how human beings use the web, how they read web copy and web text, and how they react to online writing versus printed writing.

For instance:

Offline, people read; online, people scan.

Offline, you have to find the customers: online, they have to find you.

Offline, people often don't know they have a problem until you educate them; online, they already know. They're looking for someone who understands and can solve their problem.
Offline, people expect to pay for information; online, they expect to get information for free.

please follow the link if you'd like to see some Minneapolis and Saint Paul websites I've written.

A beautiful website that does fancy tricks like Flash intros might make you feel good, but it's my web copy, web text or web writing, that makes people pull out their wallet and buy your product or service.

i'd also like to show you some free website analyses I've done on other websites.

Contact me for a quote on writing powerful website copy that turns visitors into buyers
Contact me for a quote on effective search engine optimization that puts you ahead of your competitors

There are so many things you have to consider with web copy, web text or web writing. For instance, do you have:

Easily scannable web text?

Keywords placed correctly and in the right ratio to get top placement in the Search Engines?

Web text that's about your customer or client and their problem? Or do you have "all about you" Syndrome, just talking about your company, your product or your service?

"Corpspeak" or "geekspeak" cluttering the text and turning people off? Or do you talk to them "conversationally" to make them comfortable?

Hardsell sales pitch before the potential client or customer even knows if you understand their problem? If you walked into a business and they immediately started giving you a sales pitch, what would you do?

You'll find answers to these and other questions about web writing, web text, web copy or Copy Writing in the Articles section of this site.

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Contact copywriter WordsmithBob in:
Minneapolis , MN

Cell: 612-226-7667
Email: info@wordsmithbob.com

WordsmithBob is your source for a:

Website writer, web text writer, web copy writer, SEO copywriter. I also offer classes, e-classes, seminars, public speaking and more. Contact us for a quote on web copywriting or search engine optimization.

This document may not be reprinted, reproduced, used or posted online or off-line without express permission from the author. If you would like to use this article, please contact the author at 612-226-7667.

Email me for a free, no obligation analysis of your website text, web copy, web writing or Search Engine Optimization.